If you are searching for tried-and-tested strategies on how to increase sales in your Karatbars business, real estate, any small brick-and-mortar business, online business or even a big corporation, you are in the right place
In this article you will unlock for yourself a bulletproof system how to get prospects to say “Yes” to you considerably more frequently and with less effort.
This system is endorses by a world-famous finance wizard, Robert Kiyosaki
The ability to sell is the number one skill in business. You’ve got to sell! Cheri Tree will teach you how
— Robert Kiyosaki, Founder of the Rich Dad Company and Cashflow Technologies, Inc. and Author of the Rich Dad Poor Dad series
Recently I finished reading (listening to be precise) the book called “Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth” which was recommended by my mentor.
The author, Cheri Tree, as result of her long struggle as a salesperson came up with the revolutionary system to dramatically increase the chances of your prospect saying “Yes” to your product or service.
Her strategies which she developed into a system are based entirely on “Why prospects buy” rather than “How I should sell ” or “How to make prospects buy”.
The very mistake of most sales trainings and sales book authors is that they focus little at the root motive of why people buy, and instead jump to “How I should sell so that prospects buy”.
This is for the most part is ineffective because the underlying buying motive element is missing. Or better said, the foundation of the very buying act is missing.
Trying to sell a product or service without knowing the underlying motive of why your prospect would want to buy it is the same as trying to plant a seed on infertile (nutrient-devoid) soil and expect it to grow.
No matter how hard you try to make the seed grow it won’t grow because there is no or little nutrients in the soil — the very foundation for the growth of the plant is missing.
If I were to distill the system described in the book into 3 practical tips, here there are.
“Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth” book distilled to 3 practical tips
Sales Tip 1. Since every individual is different, your sales presentation (pitch) should be tailored to every single individual.
Sales Tip 2. The sales presentation you give depends on the values that are the most important for your prospect.
Sales Tip 3. Your key goal is to figure out what those values are and then base your sales presentation on those values.
You may leave this blog and continue giving the same sales presentation to all your prospects and hoping that majority of them say “Yes, I want it!”. But bear in mind the following:
Giving the same sales presentation to all your prospects is like having an entire store of one-size, one-fashion dresses and hoping that majority of women will make a purchase.
Successful salespersons consciously or subconsciously follow more or less analogous system described by Cheri Tree in her book.
Summary of “Why they buy” B.A.N.K. system in key tips
♥ People are different and thus buy for a different reason
♥ Different personalities is what makes people different
♥ Personalities of people can be roughly sorted to 4 categories: Blueprint, Action, Nurturing and Knowledge
♥ 100% Blueprint people are all about rules, order, systems, planning, step-by-steps
♥ 100% Action people are all about action, image, luxury, adrenaline rush, winning, being at the top
♥ 100% Nurturing people are all about personal development, spirituality, higher purpose, wellbeing of others, harmony, peace
♥ 100% Knowledge people are all about innovation, constant learning, details, logical thinking, technical progress
♥ In most cases, an individual is a combination of all four personalities
Different percentage of Blueprint, Action, Nurturing and Knowledge qualities in an individual is precisely what makes people different
♥ Before meeting or calling your prospect, do your homework to figure out whether the individual has more Blueprint, Action, Nurturing or Knowledge personality
You can do that by looking up their Facebook page, Instagram, LinkedIn profile, etc.
This way you have a rough idea what you should focus on in your presentation and prepare accordingly beforehand (and the way you should talk).
♥ Once you are in front of your prospect, hand them the B.A.N.K. cards (above) and ask to arrange the cards in the order that is important to them. Then give your sales presentation and talk to your prospect according to the order of the cards.
This activity with cards also acts as a fun icebreaker.
Buy the B.A.N.K. cards here (scroll down).
♥ If you are having a conversation over the phone, find out as much possible about the prospect and arrange the cards yourself. Then talk and give your sales presentation accordingly.
♥ If you are running an online business, identify the personality of your prospects by subscribing to a specially designed tool called B.A.N.K. PASS. Then direct them to the matching webpages and salespages.
Related B.A.N.K. system tips:
♥ People buy ideals and ideas, not products or services
♥ People buy from those who they can relate to or have common ground with
♥ People buy personalities. In other words, people buy from those who they like
♥ Since the whole life is about relationships (with yourself, Infinite Intelligence, other people, Nature, etc.) developing a harmonious relationship with a prospect while keeping their B.A.N.K. personality in mind is a sure way to boost sales in ANY business you are involved in.
B.A.N.K. is a game changer for every entrepreneur and sales professional. This system will strengthen your confidence, expand your selling skills, and dramatically increase your income
— Les Brown, World-Renowned Motivational Coach, Speaker, and Best-Selling Author
From Cheri Tree admitting “I was so terrible that during my entire first year in sales as a commission-only financial advisor, I only earned $700! I was the worst salesperson on the team!”
TO
Her B.A.N.K. system being endorsed by such high achievers as Robert Kyosaki and Les Brown
THUS
“Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth” is MUST-READ BOOK
&
B.A.N.K. system is MUST-FOLLOW SYSTEM
IF
You want to considerably increase sales in your Karatbars business, real estate, small local business or literally ANY other business out there!
Buy the digital copy of “Why They Buy…” book here
Buy the hard-copy of “Why They Buy…” book here
Subscribe to the online B.A.N.K. personality identifier tool here